Location: New Orleans, Louisiana at Sheraton New Orleans Hotel
Speaking topic: Video Marketing: Creating the Right Video Content Strategy for Your Brand
Brief: Marketers know it's no secret that video is a powerful medium to move audiences. However, through recent trends and technological advancements in today's social media platforms, new opportunities to improve your video content strategy can be overwhelming, risky, and costly when planning. Whether it's giving prospects a more intimate look at your company through Facebook live or creating square-shaped captioned videos that's easily consumed on mobile, the question marketers should ask is, "what's the right video strategy for my business?" In this talk, we'll discuss the questions you should be asking yourself when planning your video content strategy, current trends and technologies available, and case studies by the brands that do content right!
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